The Hidden Genius Project empowers a new generation of black entrepreneurs and technologists.

OAKLAND, CA (KGO) — There is a genius in you, and one national non-profit organization is committed to identifying and nurturing the next generation of leaders.

Founded in 2012, The Hidden Genius Project helps young black men gain the skills, mentors and experience they need to become high-performing entrepreneurs and technologists.

“We are always trying to find ways to give our young people more opportunities and fairer access to meaningful careers,” said The Hidden Genius Project CEO Brandon Nicholson, Ph.D.

The Hidden Genius project consists of 3 programs: Catalyst Programming, Immersive Program and Community Partnerships. Each program trains and mentors black men in technology creation, entrepreneurship, and leadership skills. To date, the Hidden Genius Project has served over 9,300 students.

“The Hidden Genius Project has changed my life,” said Kevin Butler, a Hidden Genius alumnus. “Without them, I definitely wouldn’t be where I am, I wouldn’t be as happy, successful or fulfilled as a person.”

“I can’t stop smiling… that’s the first thing to do,” said Glenn Ivory, Hidden Genius Alum alumnus. “You get different lessons in programming, computer science, life skills, entrepreneurship and leadership. But you can also create a fraternity, you get communities and friends that you would never have had the opportunity to make if you weren’t in the program.”

In 2021, the Hidden Genius Project purchased a building in downtown Auckland, becoming its national headquarters. Since 2017, The Hidden Genius has been launched in Richmond, Los Angeles and Detroit. Atlanta and Chicago are next.

“Therefore, more than anything, we are committed to creating a safe and exciting space for young people to grow as leaders and create a network for change,” Nicholson said. “Young people can pursue their dreams and pursue careers that matter to them and basically lead lives that are very much in line with their vision and goals.”

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