Maribel Health Receives $25 Million in Series A Round to Build High-Impact Home Care and Hospice Programs

Digital health startup Maribel Health has completed a $25 million Series A round led by General Catalyst to build its home care platform.

Maribel partners with healthcare providers to support their efforts to develop and expand the services they offer in the home, including home care agencies, hospices, palliative care providers, and healthcare systems.

“The mission of Maribel is to make the home the center of the healthcare system. We believe that both hospice and home palliative care are an important part of making this mission a reality,” a Maribel spokesperson said in an email to Hospice News. “We also see greater integration between the hospital and the home, such as through the Home Hospital program, as a foundation for realizing the full potential of both programs.”

The Series A funds will support accelerated growth with Maribel’s original partners, recruitment and continued development of its technology platform.

The platform is designed to build clinical workflows, operational capacity, training, automation, and technology for providers looking to build or expand home care services.

“There is a gap between the care that could be provided in a safe and quality manner at home and in the community, and the care that is provided today in these settings. Maribel believes that meeting these patient needs means creating care models that work for healthcare systems, patients and medical staff,” a company spokesperson said. “In particular, creating a better and more engaged experience for home health care operators actually delivering this care to patients is critical to realizing the full potential of these programs.”

The company’s first partnerships are with Mercy Health System and BAYADA Home Health Care. Both of these relationships are focused on the development of home-based hospital care programs that can serve as a “chassis” for further care models such as community-based palliative care, home-based SNF, and mobile integrated healthcare.

Dr. Adam Groff and Dr. Ronald Paulus launched Maribel Health at the end of 2021. The company’s namesake is Maribel Sanchez Sauter, who was hospitalized multiple times during her cancer treatment. The Ivy League coach and mother of three died in 2016 at the age of 41.

The two founders of Maribel came to the conclusion that many patients, like Sanchez Sauter, end up in the hospital with illnesses that can be treated at home.

The company said in a press release that it has facilitated more than 15,000 home hospital admissions to date, helped develop eight cutting-edge home care programs, advised more than 100 hospitals and health systems, and developed technologies used to treat more than 8,000,000 patients. .

Since its founding, the company has been backed by investment firm General Catalyst, which also led this Series A round. The firm has also invested heavily in technology-based care company Empathy and in-home mental health platform Rippl.

“As a CEO who has led the transformation of a nationally recognized healthcare system for nearly a decade, I personally understand how challenging it can be to redesign the care model at every level,” Hemant Taneja, CEO and Managing Director of General catalyst. . “Maribel is here to support and ensure the success of healthcare systems as expanded care moves to the home and I am absolutely delighted with the phenomenal team we have put together to support our partners and ensure we address these challenges together as partners. “.

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