Capitola’s “Sip & Sroll” event seeks to raise funds for a community devastated by storms in the Bay Area

CAPITOLA, California (KGO) — Just over a month ago, we saw incredible destruction at the Capitol following one of the many storms that hit California in January. This weekend, the city’s rebuilding efforts will be on full display during the Capitola Sip. & Walk.

The event will overflow with the extra value. On Saturday, up to 500 people are expected to be sold out. This will be the first major event since violent storms destroyed coastal businesses.

“We really hope that the community will support us and bring our village back to life,” said Capitola wine bar owner Doug Conrad. “Take a walk, spend some money at our local stores.”

Conrad’s wine bar is located near the ruins.

VIDEO: Hurricane damage: See before and after hardest hit areas in Capitol, Santa Cruz

He and about 30 other business owners are involved in Sip. & Walk, proceeds from which will go to the Capitola Village Relief Fund.

‘From the start Gulp’s profit & Stroll reached out to various non-profit organizations in the area, but this year we realized that the need arose right here in the village,” said Karin Hanna, owner of Craft Gallery and Craft Gallery Annex.

The money raised will go to support the employees of the few businesses that have not yet reopened.

“The goal is to raise money to help the employees of these businesses — long-term employees — be able to wait until these businesses reopen and not have them leave and look for other work,” Hanna said. “Because you know how hard it is to find the right people – to hire a cook, good waiters.”

MORE: ‘Capitola Village Open’: Focus on Recovery, Return to Work in Worst-Affected Coastal Areas

At least 30% of the Saturday crowd is expected to be Santa Cruz County residents. Organizers say 70% of the people are estimated to come from the Bay Area and beyond. This is a welcome statistic, after most fears that the village is closed.

Capitola Reef owner Devon Salter hopes recent high-profile visits on the devastation won’t scare others away.

“People outside of our county don’t know what’s going on,” he said. “They think they can’t come here, and they can. We welcome them. We want them to come.”

Salter explained the last sip & Walk event was held in November. He said there are three sips in the community. & Walks a year.

MORE: President Biden visits storm-affected Santa Cruz cities

He and other business owners remind others that it will take a village to support Capitola Village.

capitol village Representatives of the Wharf Business Improvement Zone said that 450 tickets that were available for online purchase were sold out. Another 50 tickets will be available for purchase for those planning to come to the event on Saturday. The event runs from noon to 5:00 pm

There is live music at the Capitola next weekend.

For more information about future events, visit the website here.

Saturday Capitola Sip Details & Walk can be found here.

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